Craig Stacey, Director of Content Marketing and Marketing Communications at Thrivent Financial, the primary sponsor on the No. 95 Leavine Family Racing entry at Bristol Motor Speedway, shares his perspective of the Irwin Tools Night Race weekend.

Coming back to the Bristol Motor Speedway to celebrate our one-year anniversary in NASCAR with Leavine Family Racing and Michael McDowell was significant for our 2.4 million members and all of our employees. Like the race team did several years ago, last August, we started small in the sport with a plan to learn bit-by-bit and take the right steps with our sponsorship so we could demonstrate to racing fans how being a sponsor and being up close and conversational with fan experiences are not mutually exclusive. All along, we wanted to be a sponsor working side-by-side with LFR and McDowell to create a community atmosphere with our fans while also providing them with an insider perspective filled with fun surprises and ways to...
‘Jeff’s Last Ride’ Campaign Pays Tribute to Jeff Gordon Preceding the NASCAR Great’s Final Bank of America 500

Site of Gordon’s First Sprint Cup Series Win to Roll Out 24 Days of Jeff Gordon Tributes,
Offer Unique Career Celebration Ticket and Merchandise Packages, Engages Fans to Share
Their Favorite Gordon Memories

CONCORD, N.C. (Aug. 21, 2015) – As Jeff Gordon prepares to make his final start at Charlotte Motor Speedway during the...
Dale Earnhardt, Jr. and Greg Olsen Join to Benefit Levine Children’s Hospital,
Give a Lucky Fan a Weekend of their Lifetime

CHARLOTTE, N.C. (Aug. 20, 2015) – NASCAR’s No. 88 driver Dale Earnhardt, Jr. and Carolina Panthers No. 88 tight end Greg Olsen have teamed up to raise money for the Levine Children’s Hospital in Charlotte, North Carolina. The fundraising event called, “Weekend with the 88s,” will offer one lucky winner and their guest an unprecedented experience in sports spectating.

“We're excited about the opportunity to team up with Greg and his foundation again this year,” Earnhardt, Jr. said. “The schedule works out perfect for a fan to be able to come to our race Sunday in Martinsville, then get to go watch Greg and the Panthers play Monday Night Football. It's a unique experience for the fans and helps us raise money and awareness for Levine Children's Hospital.”

Weekend with the 88s kicks off Saturday, Oct. 31 with a behind-the-scenes...

This 1971 Plymouth Roadrunner, once driven by Richard Petty, will be one of many cars in the NASCAR Hall of Fame display. (Credit: Brent Hajek)

CONCORD, N.C. (Aug. 20, 2015) – Automobile and racing enthusiasts will get the exclusive opportunity to view the iconic cars of NASCAR Hall of Famers during the Sept. 24-27...